Another top level domain name is nearly upon us. In the past we have had desperate land rushes while people try to secure their company names, trade marks, brand names and inevitably try to make a quick buck by sitting on a good domain such as pizza.com. But will .co domains become the new .com or sink back in line with the other lesser used domain names like .net?

An immediate issue for the less tech savvy people will be that when you hand them a business card with www.example.co some people may think it’s a typo and add the “m” themselves. That’s fine if you own the .com but a real problem if you don’t. On top of that, the jury is still out on how moving to a .co will effect search engine optimization. Google already favours .co.uk domains in the UK for example in a bid to bring local content to the user. So what will a columbian (.co) based domain name do?

In it’s favour it does look similar to .com but saves a whole key press when typing a domain into your browser. In conclusion, even at £30 per year it would be a good idea to secure your .co just incase it does become the new .com…