Apple have decided that they are no longer going to support flash on the iPhone and will instead use HTML5, something that is supported by the majority of other devices too. There is debate as to which is better with each side building a decent argument, however with the two competing there is a risk of a divide forming on the internet. And, with the growing use of Apple hardware to do so HTML5 may hold the edge.
The ability to surf the web on the move, is an important part of the business world, allowing people to continue working while out of the office. The number of people buying on-line grows yearly and mobile internet is now as standard as texting, allowing people to have the full force of the internet behind them on the go.
The bottom line is the customer expects a certain level of usability from a site and to have half your market unable access yours could prove crippling.
In order to stay ahead of this curve, we at Adire have decided to make the move to HTML5 whenever possible. This ensures that the majority of visitors to any of the sites we produce have full functionality.
-Joey