For all the website owners out there that are currently worrying about the new cookie legislation that will come into effect for all websites on 25th May 2011, do not fear.
For the moment, because a governemnt guide can’t be agreed upon, enforcement action is likely to lag far behind the date of 25th May. The problem centres on precisely how to ask user’s for permission to use cookies without a user’s browsing experience taking a nose dive.
I know that if I suddenly found myself being greated by a prompt on every site I visited asking “If it would be ok to use cookies and potentially track my browsing habits on their website” then I would quickly look for a browser addon to auto accept those prompts or ignore them completely.
Hopefully, something can be agreed at the browser level that would instead put the responsiblity on the user to change a setting on their browser, rather than the responsablity being with websites to ask every user if it’s ok if it gives them a cookie.
For all our clients, we will let you know if any updates are required for your websites, but in the short term, it looks unlikely.
Tags: Cookies